Monthly Archives: March 2011

National Green Building Conference Sheds Light On Green Building

green building National Green Building ExpoEveryone seems to be jumping on the green building train with eco-friendly products and services. For those who feel a bit overwhelmed, why not attend the NAHB National Green Building Conference & Expo in Salt Lake City? You’ll learn about the value of green building and more importantly, how to communicate that value to your audience.

Several important topics and courses that will be offered include:

  • Advanced Green Building: Building Science (two-day session)
  • Advanced Green Building: Project Management (two-day session)
  • Business Management for Building Professionals
  • Green Building for Building Professionals (two-day session)
  • Power Hour Breakout Sessions with product demos

People who attend the Advanced Green Building sessions will be happy to know that they count towards receiving the new Master Certified Green Professional designation. In addition to these sessions, there are networking opportunities, breakout sessions and over 100 exhibits for people to meet other green building professionals and learn about the latest trends. Attendees will also be taken on a Home Tour where they will see real-world examples of green principles. And for those who want to see who’s been making a splash in the industry, the NAHB Green Building Awards Dinner will be held at the Hilton Salt Lake City Center.

Whether you’re a builder, remodeler, developer, product manufacturer or home inspector, the National Green Building Conference & Expo can benefit you. The conference takes place at the Salt Palace Convention Center  from May 1 through 3 with pre-conference courses on April 27 through 30.

For more information and to register, visit the NAHB website.

Green Building Professionals Learn Social Media

For the next two days, green building professionals will gather in Lake Buena Vista, Fla. at the Residential Energy Services Network (RESNET) conference to discover the latest in home energy ratings, residential energy efficiency financing and building performance. In addition to these key topics, attendees will also have a chance to learn how to develop their businesses through the addition of a social media component to their marketing plans.

On the surface, social media may not seem like an integral or even necessary piece of green building marketing. However, more and more, consumers are turning to the internet to find out about the latest in energy efficiency and green building practices. Those in the green building industry who use tools such as Facebook, LinkedIn, blogs and Twitter to promote their products and services will find that they can drive more traffic to their sites and set themselves apart from their competition.

To help RESNET attendees navigate through the world of social media, Mitch Levinson, mRELEVANCE, LLC managing partner, is presenting a seminar today. During his discussion, Mitch will teach participates how to use social media and key words to promote their businesses and develop relationships with consumers.

The session will teach:

  • How to increase exposure through the use of social media tools
  • What social media tool are out there and what works best based on individual needs
  • Real-life examples of social media and their influence on the marketplace

For more information about RESNET, visit the website. If you’re unable to attend the conference, but still want to incorporate these tools in your marketing plan, contact Mitch at mRELEVANCE.