Did you know that on the national map, Atlanta is regarded as one of the most “organically-green” regions?
That means that “green” is driven by market demand and not government mandates. We dive deeply into this issue in our new book due out later this month: “Green Matters: The Residential Builders, Visionaries, Communities & Lifestyles Shaping Atlanta’s Landscape,” www.GreenMattersToday.com which takes a unique look at this issue, and features interviews with myriad renowned business leaders and lifestyle experts. The book explains where the housing market is headed and why, how to optimize your investment as a buyer or owner, and how to begin adopting a greener lifestyle.
Research on the book began in 2006 when Harvey Bernstein, vice president of Industry Analytics and Alliances for McGraw-Hill Construction, declared “Green homebuilding is at a tipping point among the builder population. The data we recently collected indicates 2006 to 2007 is the time frame from which the builder population moves from a majority less involved to more involved with green building. The market is expected to expand up to $38 billion by 2010.”
McGraw-Hill is North America’s leading provider of construction project information, plans and specifications, product information, industry news, and industry trends and forecasts. So we came back to McGraw Hill in 2008 and asked whether green homebuilding has in fact “tipped” as they projected in 2006. The answer was an emphatic “yes.” Continue reading